The Ultimate Guide to Getting Your Song Played on Canadian Radio Stations

Learn the process for getting your song played on Canadian radio stations from an expert's perspective. Understand the Canadian radio landscape, the importance of Canadian content, and steps to take for success.

The Ultimate Guide to Getting Your Song Played on Canadian Radio Stations

As a musician, getting your song played on the radio can be a major milestone in your career. Not only does it give you exposure to a wider audience, but it also adds credibility to your music. And when it comes to Canadian radio stations, the process may seem daunting at first, but with the right approach, it can be achievable.

Understanding the Canadian Radio Landscape

Before diving into the process of getting your song played on Canadian radio stations, it's important to have a basic understanding of the Canadian radio landscape. Canada has two types of radio stations - public and private.

Public stations are owned and operated by the Canadian Broadcasting Corporation (CBC) and are funded by the government. Private stations, on the other hand, are owned by private companies and rely on advertising revenue for funding. There are also different types of radio stations in Canada, including commercial, campus/community, and non-commercial. Commercial stations play mainstream music and are funded by advertising revenue. Campus/community stations are run by students or volunteers and focus on local and independent music.

Non-commercial stations are not-for-profit and play a variety of music genres.

The Importance of Canadian Content

One thing that sets Canadian radio stations apart from others around the world is the requirement for a certain percentage of Canadian content (CanCon). This means that a certain percentage of the music played on Canadian radio must be written, produced, or performed by Canadians. This requirement is in place to support and promote Canadian artists and their music. The CanCon requirement varies depending on the type of station. For commercial stations, at least 35% of the music played between 6am and 6pm must be CanCon.

For campus/community and non-commercial stations, the requirement is at least 12% of the music played throughout the day.

Getting Your Song on Canadian Radio Stations

Now that you have a better understanding of the Canadian radio landscape, let's dive into the process of getting your song played on Canadian radio stations.

1.Create a High-Quality Recording

The first step in getting your song played on Canadian radio stations is to have a high-quality recording. This means investing in a professional recording studio or working with a reputable producer. Radio stations receive hundreds of submissions every day, so you want to make sure your song stands out with its production quality.

2.Register Your Song with SOCAN

SOCAN (Society of Composers, Authors and Music Publishers of Canada) is a not-for-profit organization that collects and distributes royalties for songwriters and publishers. Registering your song with SOCAN ensures that you receive royalties when your song is played on the radio.

It also helps track your song's airplay, which can be useful for future marketing efforts.

3.Research Radio Stations

Before submitting your song to every radio station in Canada, it's important to do some research and target specific stations that align with your music genre. Look for stations that have a history of playing independent or local artists. You can also reach out to campus/community or non-commercial stations in your area as they may be more open to playing new music.

4.Follow Submission Guidelines

Each radio station will have its own submission guidelines, so make sure to follow them carefully. Some stations may only accept physical copies of your music, while others may prefer digital submissions.

Make sure to include all the necessary information, such as your contact information, song title, and a brief bio about yourself and your music.

5.Network and Build Relationships

Networking and building relationships with radio station DJs and music directors can go a long way in getting your song played on Canadian radio. Attend local music events, connect with industry professionals on social media, and reach out to radio stations directly to introduce yourself and your music. Building a personal connection can increase the chances of your song being played.

6.Consider Hiring a Radio Promoter

If you have the budget, hiring a radio promoter can be a great way to get your song played on Canadian radio stations. These professionals have established relationships with radio stations and can help get your song in front of the right people.

However, make sure to do your research and choose a reputable promoter who has experience working with your genre of music.

Final Thoughts

Getting your song played on Canadian radio stations may seem like a daunting task, but with the right approach, it can be achievable. Remember to create a high-quality recording, register your song with SOCAN, research and target specific radio stations, follow submission guidelines, network and build relationships, and consider hiring a radio promoter. With persistence and determination, you can get your music heard on Canadian airwaves.

Abigail Ouellet
Abigail Ouellet

Friendly twitter nerd. Wannabe food advocate. Hardcore travel aficionado. Total pop culture junkie. Passionate web lover.

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